Join a team dedicated to making a real difference in the lives of our community. Our Mission at Friendship Village of Dublin is "
To care for, engage, and inspire our community to reimagine and maximize quality of life at every age".
At Friendship Village our Values Drive us to RISE to any Occasion
Values:
Respect
Integrity and
Innovation
Stewardship
Excellence
The VPSM serves as a key member of the senior leadership team, responsible for the strategic direction and execution of all sales, marketing, communications, and public relations efforts across Friendship Village's portfolio: Friendship Village Dublin, The Bailey and Friendship at Home. This role blends expert oversight with tactical execution, leading revenue growth strategies, stewarding the organization's brand identity, and cultivating a culture of performance, collaboration, and innovation.
The ideal candidate brings deep expertise in sales and marketing strategy across senior living services, with a strong background in continuing care / LifePlan community settings and services. They are passionate about building high-performing teams and skilled at translating enterprise-wide goals into consumer-centric execution. The VPSM will serve as a key voice in shaping organizational growth. This includes supporting both existing operations and future expansion or development efforts. The VPSM will play a pivotal role in aligning brand, culture, and customer experience to meet the evolving expectations of today's and tomorrow's consumers.
Vice President of Marketing & Sales - a fast-track leadership opportunity with a defined path to Chief Marketing & Sales Officer at Friendship Village of Dublin.
Strategic Leadership & Organizational Integration
- Lead the collaborative development and implementation of company-wide sales and marketing strategies aligned with organizational goals and market opportunities.
- Serve as the brand steward for Friendship Village Dublin, ensuring that messaging, positioning, and visual identity reflect the organization's unique value proposition and evolve with consumer preferences.
- Contribute to executive-level decision-making on long-term planning, market positioning, business line development, and innovation strategies.
- Represent the voice of the consumer, helping shape enterprise decisions around service, design, programming, and resident experience.
- Sales Strategy & Performance Accountability
- Develop and implement strategic sales plans to achieve occupancy and revenue goals across all Silverstone communities/products.
- Manage and motivate high-performing sales teams; set and track KPIs to measure success, identify gaps, and make data-driven adjustments.
- Foster a sales culture of transparency, responsiveness, and accountability, with clear standards for direct selling, networking, and outreach.
- Provide ongoing sales coaching and training; lead sales meetings and performance reviews.
- Ensure strong collaboration between community Directors and sales teams to drive top-line performance.
Marketing Strategy & Brand Stewardship
- Lead a collaborative, cross-functional process to develop and execute integrated multi-channel marketing strategies that drive leads, brand awareness, and business growth.
- Oversee market research and competitive analysis to identify opportunities, risks, and evolving consumer trends.
- Formulate and sustain a clear, scalable brand architecture for Friendship Village Dublin, The Bailey and Friendship at Home, as well as, any future business.
- Ensure brand consistency across all communications, channels, and customer touchpoints.
- Shape market positioning and integrate key differentiators into services, amenities, and the overall resident experience.
- Collaborate with internal departments to ensure alignment between brand promise and organizational culture.
Strategic Partnerships & Vendor Management
- Own and manage relationships with strategic marketing and sales partners, including the organization's advertising agency, CRM consultants, and other third-party vendors.
- Ensure clear two-way communication, collaborative planning, and alignment on product knowledge, campaign objectives, and brand messaging.
- Hold external partners accountable for performance outcomes, budget adherence, and timely execution of deliverables.
- Maximize the productivity and value of external partnerships by eliminating duplication of effort between internal staff and agency partners.
- Ensure all internal and external contributors understand and operate within clearly defined roles and responsibilities, promoting a unified team approach to executing the organization's sales and marketing strategy.
Customer Journey, Experience & Cross-Department Collaboration
- Lead initiatives to optimize the full customer lifecycle-from initial inquiry through move-in and beyond-ensuring a seamless and consistent experience.
- Collaborate across departments (operations, HR, resident services) to create a service culture that reflects Friendship Village Dublin's mission and values.
- Support onboarding and training of new employees to reinforce sales, service, and brand alignment from day one.
Public Relations & Communications
- Oversee public relations strategy, content development, and crisis communications planning in collaboration with agency partners.
- Ensure internal and external messaging aligns with brand voice, strategic goals, and community-specific needs.
- Represent Friendship Village Dublin externally at industry events, local community forums, and with referral partners and influencers.
Technology, CRM & Data Analytics
- Optimize CRM and marketing automation platforms to enhance lead management, segmentation, and campaign effectiveness.
- Ensure data integration across relevant systems (website, CRM, financial software, resident data platforms) to inform decision-making.
- Lead CRM adoption and usage across the organization, providing training and accountability to ensure accurate and meaningful data use.
- Monitor and analyze sales and marketing performance metrics; deliver regular reports, forecasts, and insights to senior leadership.
Financial Oversight
- Develop and manage the sales and marketing budget, ensuring resources are allocated strategically and efficiently.
- Track and report ROI of marketing campaigns and lead generation tactics.
- Adjust spending in alignment with business needs and performance outcomes.
QUALIFICATIONS:
- Bachelor's degree in sales, marketing, business, and/or communications with a minimum of 10 years of experience in a senior living sales and marketing leadership role preferred.
- Proven experience in managing a successful sales team.
- Excellent analytical skills with the ability to analyze market data and make data-driven decisions.
- Ability to develop new business opportunities and close sales.
- Effective written and oral communication skills to various audiences.
- Proficiency in conflict management with flexibility to adapt quickly to changing situations.
- Public relations abilities to communicate all aspects of the organization.
- Exceptional negotiation skills.
- Proficient skills in Powerpoint, Office Word, Excel, and CRM and other sales/marketing systems.
- Must be able to travel in Ohio and produce a valid driver's license.
- Regular on site attendance required
Relocation support may be available for candidates, in addition to a robust and competitive benefits offering.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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